Pharrell Williams Qream Launch.
The devil is in the details for the beautifully stylized, culturally relevant and memorable event experience, with emphasis on both the grand and the intimate. Always a product of truth and relevance at the core. Here you see a series of launch events Katie Youngkin produced for Pharrell Williams, introducing his self-created liqueur - Qream. The events encapsulated a Versailles theme—decidedly feminine, with pink uplighting, glowing bars, and Qream logos projected on mulitdimensional surfaces. We highlited the colors of the product at the event, and since it's geared toward the modern day “Queen”, we wanted the aesthetic to capture their attention.